Watch the AI you ship, and the AI that describes you.
Two halves of one question. Observe answers whether your own AI is behaving: interactions, traces, signals, issues, experiments and simulations. Reach answers whether AI answer engines represent you correctly: tracked prompts across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews, share of voice, citations and crawler access.
Issues, not alerts
An issue is published when a rate moves against the product's own baseline and clears volume, lift and a two-proportion test together. One-off failures are recorded as stumbles and deliberately kept out of the feed.
Signals with provenance
A pattern, a rule, a tool that actually errored or your own thumbs-down are treated as fact. A classifier's match is evidence, carries a confidence, and stays unconfirmed until a person labels it.
The PII guard
Chat telemetry is the richest personal data most organizations hold. Redaction runs before the row is written, so raw emails, cards and identifiers never reach the table, the backup or the search index.
Search by meaning
Describe the behaviour rather than guessing the words. Interactions are embedded, so "users asking it to stop repeating itself" finds the conversation that never used those words.
Experiments and simulations
Ship to half your users and compare signal rates with a z-test that says plainly whether the sample supports a decision. Or replay real traffic against a candidate prompt — reading recorded input only, never calling your tools a second time.
Generative engine optimization
Prompts asked of each engine on a schedule, with mentions, position, sentiment and citations extracted deterministically from the stored answer. An engine with no credential is recorded as unavailable, never filled in with a guess.
AI crawler analytics
Whether GPTBot, ClaudeBot and PerplexityBot can reach your pages at all, aggregated by bot and day. A page an engine cannot fetch is a page it cannot quote.
Actions tied to measurements
Every recommendation is produced by a rule over data that was measured and carries the evidence that triggered it. A model may phrase one; it may not invent one.